Writer Kyle Sheikah calls this trend “zero posting.” It means normal people feel it’s not worth it to share their lives online.
Why is this happening? Before, we saw pictures from our friends and family. Now, social media feeds have many ads and posts from brands. It feels less like our social life and more like watching TV.
Also, people learned that posting everything in public can be bad. It is not always safe.
Because of this, people are using private messages and group chats more. They talk to friends on apps like WhatsApp. This is a more private and intimate way to connect.
In the future, social media might be just for watching professional content. For many people, there is no good reason to post about their personal lives anymore. Sharing photos of your breakfast or your vacation with friends now happens in private chats.