
The policy aimed to establish global dominance and reduce China’s oil dependency for national security. However, it created a production-focused model detached from consumer demand. Local governments, incentivized to meet production quotas, offered cheap land and support, leading to a landscape with nearly 500 EV startups at its peak, now consolidated to 129.
This has resulted in a “bloodbath,” with a fierce price war and unsustainable business practices. Dealerships are struggling, with only 30% reporting profitability, as they are forced to take on excess inventory. The consequence is a global “unloading” of these vehicles at low prices. While consumers benefit from affordability, the situation creates profound uncertainty regarding vehicle depreciation, market stability, and the survival of both Chinese and established international automakers.
